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Mary Ann Gomez
Mary Ann Gomez is a public relations, public
affairs, marketing and advertising consultant with expertise
in reaching Latino consumers, community based organizations,
and business and civic leaders.
Mary Ann provides clients with expertise in
reaching target audiences in rural and urban areas for local,
regional, statewide and national efforts. Customized integrated
audience-results based programs incorporate public relations,
community/business/civic outreach and education, public affairs
and advocacy, media relations, advertising, marketing, promotions,
publicity, research and collateral material development. Ms.
Gomez provides expertise in reaching Latino consumers for
private sector marketing/advertising/sales efforts, educating
bilingual and mono-lingual Latinos on social and welfare issues
and provides bilingual media relations and training, including
speech writing.
Ms. Gomez is the Editor and Marketing Director
for Latino Times in the Central Valley, an English language
newspaper for and about Hispanics in the San Joaquin Valley.
Other projects include: Hispanic alliance development for
the Pharmaceutical Research and Manufacturers of America;
media relations and special events management for Reyes &
Associates, a Latina owned events company; public affairs
for LA Marketing & Communications agency; writing and
media training for Estrada Communications and communications/project
management for Consultants Associated, a political consulting
firm. Mary Ann served as the first Spanish speaking spokesperson
for the California State Fair this year and managed bilingual
media relations for the Latino Health Alliance's first health
forum.
Employment History
Regional Marketing Manager for McDonald's Corporation covering
Northern and Central California, responsible for local and
regional marketing, advertising and public relations efforts,
and local execution of national promotions. Provided Hispanic,
African-American and Asian-American marketing, public relations
and advertising expertise to agencies and top management.
Served as the chair of the McDonald's West Division Ethnic
Marketing Team and an active member of the national Hispanic
Marketing Team.
Diverse Markets Manager for Coors Brewing Company
accountable for sales and promotions in Hispanic, African-American,
Asian and Gay/Lesbian accounts in Washington, Oregon, Northern
and Central California. Managed three advertising agencies
that handled media buys, creative and promotions targeted
to each target segment. In addition to working with Hispanic
media and ethnic based retailer organizations, also served
as a Cultural Diversity Trainer training corporate employees
and distributorship management and sales forces.
Partner in a full service ethnic advertising
and public relations firm, Montoya Bilingual Communications.
Projects included local, regional and statewide bilingual
programs for corporations, trade and civic associations, coalitions
and state agencies. Key organizer of the annual Festival de
la Familia in Sacramento that attracted over 150,000 people
to the one day celebration. Handled the multi-ethnic public
participation effort for the Sacramento Regional Transit District
for the South Sacramento light rail extension.
Account Executive for Flieshman-Hillard and
Ogilvy Public Relations managing Hispanic social marketing
programs for regional and statewide projects for state agencies
and special events for corporate clients. Point person on
campaigns educating Latino communities in California about
seat belt and railroad crossing safety as well as an anti
DUI campaign, and water conservation education campaigns.
Education / Affiliations
/ Background
Ms. Gomez earned her MBA from St. Mary's College and BA in
Communications from the University of the Pacific. She is
a past president of the Chicano Latino Youth Leadership Project
and past board member of the California American Heart Association.
She is a member of the Sacramento and San Diego County Hispanic
Chambers of Commerce as well as other Latino, Latina and professional
marketing, public relations and advertising organizations.
On a personal note, Mary Ann was born and raised
in Stockton to farmworker parents and as the eldest of five
is proud of her family and heritage. She is a first generation
Mexican-American, bilingual and bicultural Latina who appreciates
and understands the struggles of many people of color and
of their children. She enjoys golf, dancing, traveling and
learning about cultures, religions and countries.
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