Noreen Diaz

Noreen Diaz is a Consultants Associated Promotions/Sales Manager. Ms. Diaz specializes in developing multicultural promotions to maximize marketing, advertising and public relations programs.

Ms. Diaz establishes and maintains new business in the private sector for the United Way California Capital Region. Develops and conducts presentations to CEOs and top management regarding the benefits of participating in payroll deductions to support the local United Way.

Noreen managed over 200 regional accounts for Comstock's Business Magazine. Responsible for promoting special events such as economic roundtable discussions, business seminars and receptions.

As a Targeted Marketing Account Manger for Moroch & Associates, a national advertising agency, Ms. Diaz managed multicultural promotions and events for over 220 McDonald's restaurants in the Northern California and Reno area. Handled the coordination with McDonald's Corporations for Hispanic national and regional promotion executions in the Sacramento region. Also managed programs targeting Asian Pacific Islanders and African-American communities.

Ms. Diaz sharpened her sales skills at Entravision selling Spanish radio for over 50 accounts. Developed integrated promotions that included customized radio buys and event marketing executions for local clients and advertising agencies. Noreen also managed 35% outside sales of English and Spanish radio commercial advertising in the Sacramento region and Central Valley. Coordinated Hispanic and general radio involvement in the U.S. Census 2000 by developing a program to reach African-American, Hispanic and Asian Pacific Islander populations.

Noreen served on the Commission on the Status of Women in the City of Pasadena. She was responsible to the Mayor of Pasadena and the City Council for issues affecting women in the city such as pay equity, housing discrimination, and family health. Worked in collaboration with community organizations to develop educational seminars, workshops and free counseling for area women.

She has been recognized for her community activism from the Sacramento Joint City-County Complete Count Committee for the U.S. Census 2000, U.S. Senate Office of Dianne Feinstein for Latino participation of the California Complete Count Committee and the City of Pasadena for service on the Commission on the Status of Women.

Noreen earned her B.S. in Business Administration from CSU, Sacramento and was a member of the Golden Key Honor Society. Ms. Diaz is a member of the Sacramento Hispanic Chamber of Commerce and other local multicultural community based organizations.